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General Directory Submission

To increase visibility online is the core of every online business marketing strategy. Driving traffic to your website and getting noticed by search engines takes a lot of time and effort. Links play a major role in determining your ranking position on the various search engines. Obtaining inbound links or back links in quantity and quality can influence your search engine rank immensely. One simple way to obtain back links is to submit your link to directories. Online directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. “Directory submission” is a website optimization strategy that no website owner should ignore. Directories catalog links for easy access to users. Much earlier, directories were the primary source for web users to find websites on various topics. Today search engines have taken over but directories have not lost their importance yet. You cannot obviously expect too much traffic from a directory submission. But you can expect an improvement in your search engine placement.

Some directories even feed their databases to other directories and search engines. Search engines base a certain factor on directories in judging a website’s popularity and relevance. Depending on the quality of the directory and the number of back links your website has, search engines will be able to determine your relevance and qualify your website accordingly. Note how important listing in a directory is. If your website is low on content but rich in images, flash content, etc. search engines may not be able to categorize your website when the search spider visits your site. By submitting to a directory under a particular category, you allow the search engine to categorize your site under a relevant topic. There are general and specific directories available online. Specific directories target only those websites based on a particular subject or field. No matter what your business is, odds are that directories will be available that cater specifically to it. There are also regional directories available which may be highly useful if your online business targets a local audience. You can submit to some directories for free while others are charged. Look for directories relevant to your website and submit to them. There are even online directory submission services, like Directory Maximizer, available that work towards submitting your links to directories. Not all web directories are created equal. In fact there are thousands upon thousands that you don't want to submit to. But there are a large handful of free web directories that search engines trust and can increase your online visibility and help increase your link popularity as well. This improves your chances to achieving high rankings in the search engines and driving more targeted free traffic to your website.