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Banner Designing

Banner is a graphical web-advertising unit. The unit ideally measures 468 x 60 i.e. 468 pixels wide and 60 pixels long. Nowadays, banner predominates the online advertising. Banner ad is small rectangular advertisements that appear on all types of web pages. It varies in look, content and theme.

Banner is the main source of Internet based marketing and provide global platform for placing your product or service information. This graphic component is somewhat similar to advertisements in a printed publication of any magazine or newspaper. But, banner ad has capability to turn a simple reader into a potential customer by redirecting them to advertiser's website.

Banners become the major part of the World Wide Web world. Ad copywriters continuously look for new designs to grab the visitors’ attention and compel them to click on banner. In order to insist viewers it is necessary that banner should arouse the visitor’s curiosity.

The technologies used to create these visual advertisements varies, some banner designers create banner in GIF formats while some designers use flash technologies to create more animated products that will obviously bring more clicks than visitors to a client's website.