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Brochure Designing

The dictionary meaning of a logo is a symbol, sign, or emblem. Human beings have used such symbols throughout time to convey a succinct message. In present times, logos tend to be graphical in nature, designed for easy recognition of an organization. It is a tool to build an identity for the organization, as part of its trademark or brand, and to generate favourable thoughts and feelings about the organization.

Features of a Corporate Logo

A corporate logo should create a memorable association with a particular brand character. It is the initial impression most people see of company, like the flag of a country, but its impact depends upon how it is used. Its creation needs to consider many factors, including the culture of the company it represents.

Interesting and intelligent combination and use of shapes, colors, typefaces and other elements can create an image that is simple, yet rich with a concept synonymous to the organization.

Select symbols that best describe the business and withstand time. For example, the HMV or ‘His Master’s Voice’ logo, depicting a dog sitting and intently listening to a phonograph, first used in 1910, is still in use and relevant today.

Features of a Corporate Logo:

A corporate logo should create a memorable association with a particular brand character. It is the initial impression most people see of company, like the flag of a country, but its impact depends upon how it is used. Its creation needs to consider many factors, including the culture of the company it represents.

Interesting and intelligent combination and use of shapes, colors, typefaces and other elements can create an image that is simple, yet rich with a concept synonymous to the organization.

Select symbols that best describe the business and withstand time. For example, the HMV or ‘His Master’s Voice’ logo, depicting a dog sitting and intently listening to a phonograph, first used in 1910, is still in use and relevant today.

If appropriate symbols and images are not found, abstract images can be used to relate to the organization's philosophy.